Talk to Emma
Ask anything about glaucoma — what your drops do, what a word means, what to expect — by voice or text. Emma answers in plain language and shows you where it came from.
Voice or text
A calmer way to live with glaucoma
Meet Emma, your glaucoma companion.
Ask anything in plain language, keep your Journey Log, get gentle spoken reminders for your drops, and let Emma read the small print aloud — all private, right on your phone.
Coming soon toApp Store
Here whenever you need her
Talk or type
Emma is an intelligent assistant — not a person, and not a doctor. But she's a very good listener.
Private by designRuns on your phone, works offline
Grounded in trusted sourcesNHS · MedlinePlus · NEI · FDA, with the source shown
Built with glaucoma specialistsClinician-guided from day one
Emma
● Listening
Emma, what does my latanoprost drop actually do?
It's a once-a-day drop that lowers the pressure inside your eye by helping fluid drain away more easily. Keeping that pressure down is what protects your sight over time.
Source: NHS
When's the best time to take it?
Most people use it in the evening — but your own eye doctor's instructions always come first. Want me to add a gentle evening reminder to your Journey Log?
Ask Emma anything…
See it in action
Clear answers. Honest about where they come from.
- 1Plain language, not medical jargon
Emma talks to you like a thoughtful adult — warm, never childish, never overwhelming.
- 2Shows you where it came from
Answers are drawn from a reviewed library of trusted guidance — the NHS, MedlinePlus, the US National Eye Institute and the FDA among them — with the source shown, so you can check it yourself. How Emma works →
- 3Knows her limits
Emma is a companion, not a doctor. She'll explain and reassure — and always point you back to your own eye-care team for decisions about your treatment.
- 4Speaks, and listens
Designed for tired eyes: ask out loud and Emma reads her answer back in a clear, natural voice.
What Emma does
A knowledgeable friend who happens to know glaucoma.
Glaucoma is a lot to carry — drops on a schedule, pressures, appointments, letters in small print. Emma quietly helps with all of it, in language that makes sense.
Read the fine print
Point your camera at a letter, a label, a leaflet — anything with small print — and Emma reads it aloud and large. A genuinely useful everyday aid, far beyond the clinic.
Your everyday reading aidYour Journey Log
Keep a private record of your drops, eye pressures and appointments — with a simple pressure chart over time. When it's time to see your eye doctor, share a clear summary in a tap.
Share with your clinicianShort coaching videos
Watch clear, friendly videos from glaucoma specialists — how to put drops in without waste, what your pressure numbers mean, and more.
Specialist-madeUnderstand your medicines
Curious what a drop is for or how it's usually used? Emma explains glaucoma medicines clearly — general guidance to bring to your own clinician, never a prescription.
Plain-languageYours, and only yours
No account to create, nothing uploaded by default. Emma works without a signal and keeps your health to yourself. (More on that below.)
No sign-up needed8:00
Tuesday, 9 June
EMMAnow
It's time for your evening drops. Whenever you're ready — I'll check it off for you.
Spoken aloud in Emma's voiceHave you taken your evening drops?
Yes, I've taken it
I'll do this later
Stay on track, gently
Reminders that speak — and a clear picture for your eye doctor.
- 1A reminder in Emma's own voice
When it's time for your drops, Emma speaks the reminder from your lock screen — so you hear it even without opening the app.
- 2One tap to confirm
Tap "Yes, I've taken it" and it's logged. Emma only ever records what you've done — she never marks you as missing, and never nags.
- 3A clear summary for your appointment
Emma quietly builds an honest picture — drops, tests and appointments, morning versus evening, over the last month — to share with your eye doctor in a tap.
- 4Walk in prepared
Before a visit, Emma offers a 90-second brief of what's changed and the questions you wanted to ask.
Emma records only what you mark as done — it's a gentle memory aid, never a score or a judgement.
Privacy isn't a feature. It's the whole idea.
Your eyes are your business — nobody else's.
Emma was built privacy-first from the very first line of code. The intelligence runs on your device, so your questions and your health record never have to leave your phone.
Works fully offlineEmma's intelligence runs on your phone. No signal needed, nothing sent to a server to get an answer.
No account, no trackingThere's nothing to sign up for. Emma doesn't build a profile of you and there are no third-party trackers.
Backup is off until you choose itYour Journey Log stays on your device. An optional private backup to your own iCloud exists — but it's switched off by default, your call.
You're always in controlYou decide what to record and what to share. Export a summary for your clinician whenever you want — and delete everything just as easily.
Designed for eyes that need it
Made for the way glaucoma actually affects sight.
Glaucoma erodes contrast and side vision long before sharpness. So we built Emma around that — every screen is high-contrast, generously sized, and never relies on colour alone.
- Large, adjustable text that grows with your phone's settings — no tiny print anywhere.
- High-contrast, calm colours tested to remain readable as contrast sensitivity changes.
- Voice in and voice out, so you can use Emma without straining to read or type.
- Big, simple buttons and a layout that stays predictable — comfortable, not clever.
Often set up by someone who loves them
Helping a parent live with glaucoma?
Many people meet Emma because a son or daughter set her up for them. Emma is built to be easy to hand over — and easy to share.
Nothing to sign up for
No account, no password, no profile to create. Install Emma and it simply works — there's nothing to manage on their behalf.
One purchase, shared
Buy Emma once and share her with your family through Family Sharing — set her up on a parent's phone at no extra cost.
Built for older eyes
Large, calm, high-contrast screens and voice in and out — designed to be comfortable to use, and comfortable to explain over the phone.
Who's behind Emma
Two classmates from AIIMS, reunited around one idea.
In 1986, two young doctors started medical school together at AIIMS, India's top medical institute. One — Tarun — became a glaucoma surgeon in the NHS. The other — Ajay — became a neurosurgeon, then led some of healthcare's largest hospital groups, and now builds artificial intelligence for healthcare. Nearly forty years later, the two classmates joined forces to build the world's first AI companion made specifically for people living with glaucoma — deep clinical knowledge and on-device AI, in one calm, private app.
Mr Tarun Sharma
Consultant Glaucoma Surgeon, NHS — the clinical mind
A consultant ophthalmic surgeon at Worcestershire Acute Hospitals NHS Trust, where he has run a complex glaucoma service since 2008. AIIMS-trained, with senior glaucoma fellowships at Oxford and Moorfields, he performs the full range of modern glaucoma surgery and was named NHS Clinical Manager of the Year. His emphasis — "protecting my patient's quality of life for the longest time possible" — is the principle that shapes Emma.
Dr Ajay Bakshi
Physician & Healthcare-AI Founder — the technology
An AIIMS-trained neurosurgeon who became CEO of three of India's largest hospital groups — Max, Manipal and IHH — before turning to artificial intelligence. With training at Wharton and research at Drexel and the NIH, Ajay now builds on-device medical AI. It's that engineering that lets Emma's intelligence run privately, on your own phone, with nothing sent to the cloud.
Simple, honest pricing
Pay once. Yours to keep.
No adverts, no selling your data, no subscription — that's how a privacy-first app stays honest. One fair price, paid once.
One-time — no subscription
£24.99 once
A single payment. No subscription, ever — when Emma launches
- Everything Emma does — Talk, Journey Log, spoken reminders, reading aid, videos
- Works fully offline, on your phone
- Family Sharing — set Emma up for a parent at no extra cost
- Free updates for the life of the app
- No account, no recurring charges, nothing to cancel
Prices shown in £ for the UK; Apple & Google show your local price automatically. One-time purchase — there is no subscription. Clinics and charities can sponsor patients for free — get in touch.
Good questions
Things people ask about Emma
Is Emma a real person?
No. Emma is an intelligent assistant — software that runs on your phone — not a human being. We give her a warm name and a friendly face because she's designed to be easy and comforting to talk to, but we want to be completely clear about what she is. She's a very good listener; she just isn't a person, and she isn't a doctor.
Is Emma a doctor, or a replacement for one?
No — and she'll be the first to say so. Emma is a companion: she explains, reminds, reassures and helps you keep track. She never diagnoses or prescribes, and she always points you back to your own eye-care team for decisions about your treatment.
Where do Emma's answers come from?
From a reviewed library of government and public-domain health guidance — the UK's NHS, MedlinePlus (the US National Library of Medicine), the US National Eye Institute and the US FDA among them — and Emma shows you the source behind each answer, so you can check it yourself. We use only sources we're free to reuse and attribute. If something falls outside what she can responsibly answer, she'll tell you rather than guess. You can read more on our How Emma works page.
Is my health information private?
Yes — that's the heart of Emma. The app runs on your phone and works offline, there's no account to create, and nothing is uploaded by default. Your Journey Log stays on your device unless you turn on the optional private backup to your own iCloud yourself.
Which phones will Emma work on?
Emma launches on iPhone, from the App Store. Because Emma's intelligence runs entirely on your phone rather than in the cloud, she needs a reasonably recent iPhone with enough memory to run her models comfortably. The App Store will only offer Emma to you if your iPhone is supported, so there are no surprises — and we'll publish the exact supported-device list when Emma launches. (We're exploring an Android version for the future, but it isn't part of this launch.)
How much does Emma cost?
Emma is a one-time purchase of £24.99 — pay once, and she's yours to keep. There is no subscription and no recurring charge. The price includes free updates for the life of the app, and you can share Emma with your family through Family Sharing at no extra cost. (Clinics and charities can sponsor patients for free — get in touch.)
Can I set Emma up for someone else?
Yes — many people do exactly that for a parent or someone they care for. There's no account to create and nothing to manage on their behalf; Emma just works once she's installed. Buy her once and you can share her with family through Family Sharing, so you can set her up on their phone without paying again.
Does Emma need an internet connection?
No. Because Emma's intelligence lives on your device, you can ask questions and use your Journey Log even with no signal at all. A connection is only needed for things like watching the coaching videos.
What languages does Emma speak?
Emma launches in English. We're carefully testing other languages — especially for being clear and kind with older speakers — before we add them.
When can I get it?
We're in the final stretch before Emma reaches the App Store. The fastest way to be first in line — and to help shape it — is to join the waitlist.
Be first to meet Emma
Living with glaucoma is easier with a companion.
Join the waitlist and we'll let you know the moment Emma arrives on your phone — no spam, just one friendly note at launch.
Thank you — you're on the list. We'll be in touch when Emma is ready.